The second Build Your Brand (BYB) event took place Oct. 2 in the Reynolds Room of the Smith-Pendergraft Campus Center. The annual event seeks to help students address issues that can lead to personal and career success: building confidence, creating a value proposition, and establishing a successful career path to realize one’s true values.
More than 100 students attended this year’s event, according to organizers. The event is an initiative sponsored by the UAFS College of Business Alumni Committee, which aims to bring UAFS alumni in to share with current students their knowledge and experience about careers and the workplace.
Dr. Ashok Subramanian, dean of College of Business, kicked off the event with a brief welcoming speech. He talked about the importance of making a good first impression and encouraged students to figure out a personal brand to build and to it back up with lots of hard work and practice.
Following the dean’s remarks, a mock interview was conducted by four recruiting professionals for a management trainee position. The questions were crafted to enlighten students on some of the more common themes they can expect in an interview.
The message conveyed to students is that employers are not only looking for people with good professional skills but also those with soft skills and the kinds of personal traits that suggest the candidate will be successful in the modern organization. Being able to work with people different than oneself, being dependable, accountable, and able and willing to continue to grow were areas emphasized throughout the session.
The event concluded with HR professionals highlighting key learning points to be gained from the exercise and a Q&A with participants.
The keynote speaker for this year’s BYB event was Remington Pate, a 2016 graduate of the UAFS College of Business. Since graduation Pate has been building a successful career in the area of human resource management. He is currently working as an HR recruiter at Wayfair HQ.
Pate’s presentation focused on how to set proper goals and the steps to take to realize them. He pointed out that in an increasingly competitive workplace environment, it is important to set yourself apart in a positive way. He noted that being consistent, motivated, and willing to grow are key to career development.
Organizers were pleased with the response by students to the event and continue to use participant feedback to develop better and more engaging experiences for COB students.