The Build Your Brand (BYB) event opened to a packed house recently in the Reynolds Room of the Smith Pendergraft Campus Center. The October 3rd event was sponsored by the College of Business (COB) and COB alumni committee, and featured Mr. Remington Pate, a 2016 graduate of the College of Business, as the guest speaker. The event provided students tips on interview attire and etiquette and how to build a personal brand.
Dr. Subramanian, Dean of College of Business, welcomed participants in his opening comments where he stressed the importance of brand building in the environment where businesses scramble to find and retain talent. The Dean stated, “Brand is what you like to be known for professionally.”
Professor Jerry Peerbolte, a marketing faculty member in the College, presided over the event. In his comments, he asked students to consider what they might gain from the event. He suggested that students must learn how to “market their talents.” He noted that such recognized company brands such as Nike and AOL must constantly “nurture, develop and adapt to new things” in order to keep their brands viable.
The Build Your Brand moniker is itself a rebranding of the earlier project called What Not to Wear, which had been offered to students in previous years.
Remington Pate currently leads a recruitment unit for Walmart. He was the recipient of numerous awards during his time at the COB in recognition of his academic and nonacademic performance.
In his comments to students, Pate touched on subjects ranging from social media etiquette to how to gain credibility in the work place. He offered tips on promoting a professional image through social media, engaging in constant learning, actively seeking out mentors, being adaptable to new circumstances and demands, keeping promises and paying attention to the “little things” that can make all the difference.
The event included a mock interview, which contrasted the behaviors of good and bad candidates. Participants were invited to comment and ask questions. The session wrapped with a short Q&A with Remington.
Rick Goins, the director of UAFS alumni association, and Ron Orick, the head of the Babb Center briefly commented on resources available to help students prepare for careers in business.