Marketing
Bachelor of Business Administration in Marketing
Sales and marketing professionals work in every industry, including manufacturing, wholesale and retail sales, finance, insurance, real estate, advertising, public relations, publishing, television, internet, printing, and education. Marketing professionals determine consumer demand for products and services, and they are responsible for market research, branding, pricing, packaging, promoting, and distribution. Students who meet the prescribed degree requirements will be awarded the Bachelor of Business administration with a major in marketing.
Skills and Characteristics
- Effective oral, interpersonal, and written communication
- Creativity
- Persuasion
- Team orientation
- Data analysis and interpretation
- Critical thinking
- Problem solving
- Ethical decision making
Career Opportunities
- Sales executive
- Marketing manager
- Advertising manager
- Public relations manager
- E commerce marketing manager
- Brand manager
Salary and Outlook
According to the U.S. Bureau of Labor Statistics’ 2012-13 Occupational Outlook Handbook, the salaries for popular careers in marketing and vary depending upon the area of specialization, years of experience and geographical region.
• Marketing specialist | $52536 |
• Public relations manager | $57550 |
• E-commerce marketing manager | $84837 |
• Brand manager | $91767 |
• Advertising manager | $108260 |
• Marketing manager | $112800 |
Career Resources
Students may visit our Career Services website at academics.uafs.edu/ for additional career exploration resources. These websites provide additional information about occupations:
The COB requires each major to take a common lower and upper level set of core classes as well as individual major requirements tailored to each specific major. The following classes total 72 hours of business and accounting related coursework:
Lower Level Business Core
ACCT 2803 Principles of Financial Accounting
ACCT 2813 Principles of Managerial Accounting
ECON 2803 Principles of Macroeconomics
ECON 2813 Principles of Microeconomics
LAW 2003 Legal Environment of Business
MGMT 1203 Foundations of Business
MGMT 2203 Introduction to International Business
MGMT 2863 Business Communication
STAT 2503 Probability and Statistics I
Upper Level Business Core
FIN 3713 Business Finance
MGMT 3133 Social Responsibility and Ethics in Business
MGMT 3153 Organizational Behavior
MGMT 3523 Operations Management
MGMT 3913 Decision Support Systems
MGMT 4813 Strategic Management
MKTG 3013 Principles of Marketing Management
Major Requirements
MKTG 3123 Consumer Behavior
MKTG 3133 Marketing Research
There are 18 additional hours of major requirements. 12 hours are selected from marketing electives, and 6 hours of upper level courses are selected from other electives within the College of Business; at least two business disciplines must be represented (ACCT, ECON, FIN, LAW, MGMT)
Degree Plan
View the degree plan for BBA in Marketing