Bachelor of Business Administration in Marketing


Sales and marketing professionals work in every industry, including manufacturing, wholesale and retail sales, finance, insurance, real estate, advertising, public relations, publishing, television, internet, printing, and education. Marketing professionals determine consumer demand for products and services, and they are responsible for market research, branding, pricing, packaging, promoting, and distribution. Students who meet the prescribed degree requirements will be awarded the Bachelor of Business administration with a major in marketing.

Skills and Characteristics

  • Effective oral, interpersonal, and written communication
  • Creativity
  • Persuasion
  • Team orientation
  • Data analysis and interpretation
  • Critical thinking
  • Problem solving
  • Ethical decision making

Career Opportunities

  • Sales executive
  • Marketing manager
  • Advertising manager
  • Public relations manager
  • E commerce marketing manager
  • Brand manager


Salary and Outlook

According to the U.S. Bureau of Labor Statistics’ 2012-13 Occupational Outlook Handbook, the salaries for popular careers in marketing and vary depending upon the area of specialization, years of experience and geographical region.

•  Marketing specialist   $52536
•  Public relations manager   $57550
•  E-commerce marketing manager   $84837
•  Brand manager   $91767
•  Advertising manager   $108260
•  Marketing manager   $112800                               









Career Resources

Students may visit our Career Services website at for additional career exploration resources. These websites provide additional information about occupations:


The COB requires each major to take a common lower and upper level set of core classes as well as individual major requirements tailored to each specific major. The following classes total 72 hours of business and accounting related coursework:

Lower Level Business Core

ACCT 2803 Principles of Financial Accounting

ACCT 2813 Principles of Managerial Accounting

ECON 2803 Principles of Macroeconomics

ECON 2813 Principles of Microeconomics

LAW 2003 Legal Environment of Business

MGMT 1203 Foundations of Business

MGMT 2203 Introduction to International Business

MGMT 2863 Business Communication

STAT 2503 Probability and Statistics I


Upper Level Business Core

FIN 3713 Business Finance

MGMT 3133 Social Responsibility and Ethics in Business

MGMT 3153 Organizational Behavior

MGMT 3523 Operations Management

MGMT 3913 Decision Support Systems

MGMT 4813 Strategic Management

MKTG 3013 Principles of Marketing Management


Major Requirements

MKTG 3123 Consumer Behavior

MKTG 3133 Marketing Research

There are 18 additional hours of major requirements. 12 hours are selected from marketing electives, and 6 hours of upper level courses are selected from other electives within the College of Business; at least two business disciplines must be represented (ACCT, ECON, FIN, LAW, MGMT)

Degree Plan
View the degree plan for BBA in Marketing


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