Bachelor of Business Administration with Concentrations in Consumer and Digital Marketing


Sales and marketing professionals work in every industry, including manufacturing, wholesale and retail sales, finance, insurance, real estate, advertising, public relations, publishing, television, internet, printing, and education. Marketing professionals determine consumer demand for products and services, and they are responsible for market research, branding, pricing, packaging, promoting, and distribution.

Skills and Characteristics

  • Effective oral, interpersonal, and written communication
  • Creativity
  • Persuasion
  • Team orientation
  • Data analysis and interpretation
  • Critical thinking
  • Problem solving
  • Ethical decision making

Career Opportunities

  • Sales executive
  • Marketing manager
  • Advertising manager
  • Public relations manager
  • E commerce marketing manager
  • Brand manager

Salary and Outlook

The Bureau of Labor Statistics projects the employment of advertising, promotions, and marketing managers to grow eight percent from 2018 to 2028, faster than the average for all occupations. Median pay was $135,900 in 2019 (BLS).

•  Marketing specialist   $52536
•  Public relations manager   $57550
•  E-commerce marketing manager   $84837
•  Brand manager   $91767
•  Advertising manager   $108260
•  Marketing manager   $112800                               









Career Resources

Students may visit our Career Services website at for additional career exploration resources. These websites provide additional information about occupations:

Degree Plan
View the degree plan for BBA in Marketing


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